Since meeting in 2013, Squatch has been the creative effort behind Hannibal’s personal branding. Initially tasked with a clean overhaul to his existing web presence, the team went on to tackle two international tours. Comedy Camisado (2014-2015), culminated in a 60 minute Netflix special shot in Minneapolis. During those dates, Squatch created Comedy Camisado TV, a YouTube channel that housed video shot and edit on the road.
After the success of the first tour 2016 birthed The Hannibal Montanabal Experience. Expected to run until mid-2017 with a leg of Australian dates. THME provided the opportunity to increase social marketing endeavors. In 2017, the decision was made to take the podcast The Handsome Rambler independent. Starting with Episode 11, Squatch will undertake trafficking/publishing duties.
PROJECT: HannibalBuress.com
Working alongside Hannibal we developed a custom design that pulled content from across his social platforms. Making it easy to update on the road, even from his phone.
PROJECT: COMEDY CAMISADO TOUR BRANDING + MARKETING MATERIALS
Comedy Camisado Tour culminated in a 60 minute Netflix special directed by Lance Bangs.
The modular tour branding was disseminated globally in both print and digital.
Spawning off dozens of iterations for individual and multiple city promotions.
PROJECT: COMEDY CAMISADO TV
Comedy Camisado – now the channel for the Hannibal Montanabal Experience was the home for long running tour clips.
These segments featured everything from restaurant reviews to slaying unruly hecklers. Everything surrounding these edits was storyboard, shot, and produced on the road.
PROJECT: COMEDY CAMISADO NETFLIX SPECIAL PROMO PHOTOGRAPHY
Created in conjunction with NetFlix. Squatch extended creative direction and photography unit direction for Hannibal’s latest special.
The new collateral was used in digital and print promotional pushes.
PROJECT: HANNIBAL MONTANABAL TOUR BRANDING + MARKETING MATERIALS
The final aesthetic is in use today, with new dates announced regularly
The process of branding Hannibal’s tour began with a photoshoot at his apartment in Brooklyn.
Working along side outlets like Ticketmaster and Live Nation a social marketing effort was coordinated through HB’s social platforms and site. Squatch manages a full schedule of social campaigns and reports engagement throughout active touring months.