LYCRA® brand fiber was developed by the DuPont Company in the late 60’s. Created as a long-lasting alternative to then swimwear fabric options (cotton mostly, but in some cases wool). LYCRA® and parent company INVISTA were purchased by Koch Industries in 2007. Squatch was instrumental in the formation of social platforms and content strategy during the last 3 years. Traveling with the in-house team to assist in content creation surrounding activations at SWIM MIAMI and Interfilliere NYC.